Privacy Policy

Customer Care First designs and delivers high-stakes customer service training and long-term behaviour change programmes for the moments that define customer trust. Engineered for real-world, high-pressure interactions, our programmes combine psychological insight, evidence-based techniques, behavioural reinforcement and hands-on practice to develop confident, emotionally intelligent teams.

Our delivery strengthens capability across day-to-day interactions as well as the pivotal moments that make or break customer trust, including leadership decisions, manager 1-2-1s and emotionally complex scenarios.

With over 25 years of experience, Customer Care First is trusted by some of the world’s leading brands.

Last updated: February 2026
Who We Are
Customer Care First Training (“we”, “us”, “our”) provides customer service and leadership training services to organisations. We are the data controller responsible for your personal data.

Contact details
Customer Care First Training
Capability House, Wrest Park, Silsoe, Bedfordshire, MK45 4HRE
mail: hello@customercarefirst.co.uk
Telephone: 0121 7942262

If you have any questions about this policy or your data rights, contact us using the details above.

What Personal Data We Collect
We may collect and process the following categories of personal data.

Enquiry and Contact Data
Name
Email address
Telephone number
Company name
Job title
Message content and enquiry details

Mailing List and Resource Downloads
Name
Email address
Company
Areas of interest
Download history

Client and Service Delivery Data
Contact details
Project correspondence
Training attendance records
Feedback and evaluation data

Candidate and Assessment Data
Where psychometric testing or assessment services are delivered we may collect candidate name, email address, telephone number and assessment results where applicable.

Job Application Data
CV and employment history
Education and qualifications
Contact details
Cover letters
Interview notes
Interview videos

Technical and Usage Data
IP address
Browser type
Device type
Website usage data
Cookies and tracking data as described in our Cookie Policy

How We Collect Your Data
We collect personal data when you submit a website enquiry form, contact us by phone or email, join our mailing list, download training resources, register for webinars or events, apply for a job, participate in our recruitment process, work with us as a client or associate, or browse our website using cookies and analytics tools.

Lawful Basis for Processing
We process personal data under the following lawful bases.

Legitimate Interest
Responding to enquiries
Providing quotes and proposals
Delivering training services
Managing business relationships
Improving our services

Contract
Delivering contracted training and assessment services
Managing recruitment and job applications
Providing purchased products or services

Consent

Mailing list subscriptions
Resource download follow up emails
Optional marketing communications
You may withdraw consent at any time.

Legal Obligation
Financial record keeping
Tax and regulatory compliance

How We Use Your Data
We use personal data to respond to enquiries, provide proposals and quotes, deliver training and consulting services, manage client relationships, send requested resources, send relevant training articles and updates where consent has been given, administer assessments and psychometrics, process job applications, improve website performance and user experience, and maintain business records. We do not sell personal data.

Marketing Communications
If you join our mailing list or download resources you may receive training related articles and updates. We only send relevant professional content. Every email includes an unsubscribe link and you can opt out at any time. The lawful basis for this processing is consent.

Who We Share Data With
We share personal data only where necessary with trusted service providers acting as data processors. These may include website platform providers, email and mailing list systems, secure cloud storage providers, training associates and contracted trainers, psychometric test providers, printing and logistics suppliers, and payment processors. All processors are required to protect personal data and process it only under our instructions. We do not sell or trade personal data.

International Data Transfers
Some of our technology providers may process data outside the UK. Where this happens we ensure appropriate safeguards are in place such as standard contractual clauses, recognised adequacy decisions, or contractual data protection commitments.

Data Storage and Security
We use secure cloud based systems and industry standard safeguards including access controls, password protection, role based permissions, secure storage platforms, and encryption where available. Access to personal data is limited to those who need it for legitimate business purposes.

Data Retention
We keep personal data only as long as necessary. Enquiry data is typically kept for up to 24 months. Mailing list data is kept until you unsubscribe or become inactive. Client and project records may be kept for up to 6 years to meet legal and tax requirements. Job application data is typically kept for up to 12 months after a decision is made. Assessment and candidate data is kept for the duration of the project and a defined follow up period. Financial records are kept for statutory retention periods. Data is securely deleted when no longer required.

Your Data Protection Rights
You have the right to access your personal data, correct inaccurate data, request deletion, restrict processing, object to processing, request data portability, withdraw consent, and lodge a complaint. To exercise your rights please contact us using the details listed above.

Complaints
If you are unhappy with how we handle your data you may complain to the UK Information Commissioner’s Office. You are encouraged to contact us first so we can try to resolve the issue directly.

Cookies
Our website uses cookies and similar technologies to improve user experience and analyse website usage. Full details are provided in our separate Cookie Policy.

Automated Decision Making
We do not carry out automated decision making or profiling that produces legal or similarly significant effects.

Children’s Data
Our services are intended for business and professional audiences. We do not knowingly collect personal data from children.

Changes to This Policy
We may update this privacy policy from time to time. The latest version will always be published on our website with the updated date.